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50 years of Artistic
Handicraft
At the beginning of fifties, promotional
artefacts were a kind of advertising not
so widespread , and used only by big firms
but the more cautious concerns noticed the
need to establish a personal relationship
with whoever had business connections with
them, starting with customers.
In those years, to satisfy these requirements
Renzo and Franco Busini planned and realized
a new sample collection of Christmas cards,
particular and personalized for every business,
that little by little enriched till they
found appreciation among a large number
of customers.
Encouraged by the favourable welcome, in
1967, was extended the production to many
other advertising and gift articles among
them a very original series of leather objects
that is still the pride of this firm.
Thanks to the high quality the Busini production
has been given a prize by the Regione Toscana
with the title of "Artistic Handicraft".
This quality was successful in our country
with the acquisition of important customers
such as the Fiat Auto, Iveco, Assicurazioni
Generali etc.
Started this way, the Busini engagement
has always been to offer graphic solutions
in the head and to prevent the needs of
customers, extending the range of products
and services offered.
The family business and a prepared staff
have allowed a constant care to market changes
and to the insertion of new and innovative
technologies.
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